We have built this integration into our demo system, ready to demo it to prospective clients.
The question I will surely get is whether a Marketing end user can quickly setup a new search term (or Interest as defined by SAP). Imagine the scenario where the organisation needs to quickly react to a PR disaster by listening to what is being said on the matter.
Having to access SPRO to setup a new search term is not practical enough. Isn't there a way to view and amend the list via a widget on the HTML5 UI?